What is the wellness industry? What is Wellness? Proper alternation of movement with relaxation

Excerpts from Paul Pilzer's interview with Network Marketing Lifestyles magazine.

Today, the Wellness market in terms of turnover is comparable to the hi-tech sector (“high-tech” - high technology). The annual turnover of the industry in the world is 425 billion dollars. An in-depth analysis of this phenomenon was carried out by the American businessman, economist and writer Paul Zane Pilzer (http://www.paulzanepilzer.com/).

An extraordinary personality, a man who at the age of 25 became a millionaire, a little later - a university professor and the author of three bestsellers. One of his books, “The Wellness Revolution. How to Create Your Own Wealth in the Next Trillion Dollar Industry” even sparked hearings in the US Congress.

Paul Pilzer's strong point is economic forecasting. His forecasts are surprisingly accurate, which is why he has been an economic adviser to three US presidential administrations.

This man has news for us:

We are witnessing the explosive growth of a new one trillion dollar industry, and network marketing is at the forefront of this growth. Today, the greatest opportunity to get rich is for those who, in Pilzer's words, are engaged in “intellectual distribution.”

“In my new book, The Next Trillion, I distinguish two distribution functions: physical and intellectual.

Physical distribution means the delivery of a product to the consumer - a product that the client is already familiar with and which he wants to receive.

Intelligent Distribution is that you learn about a new product or service that you were not aware of before. Today, it is in intelligent distribution that the greatest opportunities lie. The fortunes that will be made in the new millennium—at least in the first decade—will be in smart distribution: introducing consumers to products and services that will improve their lives but which they were previously unaware of. today it is almost entirely intellectual distribution. When you, as a network marketing representative, discuss a product with a consumer, you are not actually handing it over. You entrust this to a transport company that will deliver this product to your consumer.

What's even more fascinating is the fact that network marketing today is usually done one-on-one by the person using the product themselves. Unlike a car, electronics, or clothing salesman, a network marketer is an intelligent, experienced enthusiast who uses the product that interests you.

Those companies that thrive in network marketing focus almost entirely on intelligent distribution, introducing people to new products and services that improve their lives.

Those who achieve outstanding success will do so by mastering unique, patented technology. And not just unique, but effective - better than all others. I define Wellness as spending time on feeling healthier, even if you are not “sick” by conventional medical measures. To be stronger, to see better, to hear better, to fight what we call the symptoms of aging.

Today, the main need of most people is not money, but health.

Today, the lower the income, the more common obesity is. Obesity is a sign of poor nutrition. Typically, someone who suffers from obesity also suffers from vitamin deficiencies, fatigue and arthritis or other diseases that stem from poor nutrition.

Since 1980, the percentage of obese and overweight people in the United States has nearly doubled. In 1980, 15% of the population was obese; by 2000, this figure had jumped to 27% - that's 77 million people with clinical obesity! In the last 4 years alone, these numbers have increased by 10% and continue to grow at a rate exceeding the rate of epidemics.

With so many obese and overweight people, our susceptibility to diabetes and other similar diseases has tripled. Today, in a period of unprecedented economic prosperity, we see a huge part of our population falling into the abyss. Here's another number that shocks me: 61% of the US population is overweight. This figure has also doubled since 1980.

Today, the food industry's annual turnover is approximately $1 trillion; another trillion (actually 1.4 trillion) comes from the “disease business.” These two industries feed each other in the most insidious way because most of the diseases today are caused by the poor nutrition that the food industry feeds us. These two trillion-dollar industries collaborate to maintain the scary 61% of people who are overweight.

Looking at these numbers, you might think that the day will soon come when everyone will be overweight or obese. Actually this is not true.

The 39% of the American population who are not overweight includes 10-15 million aging Americans; with age they become healthier, fitter, stronger - in fact younger, by any medical definition.

These people represent a new economic sector. Basically, these are wealthy people; As soon as they have money, they begin to think about how to improve their health, and they do this outside of medical institutions. They join sports clubs, improve their diet, take adequate amounts of vitamins and minerals, and are interested in supplements and other products that support their well-being.

When I saw this trend, I wondered if there was a business here. The answer amazed me.

In 2000, Wellness in America was already a $200 billion industry; about half of this amount is 24 billion spent on sports clubs, and 70 billion spent on vitamins and minerals. Ten years ago there was no trace of anything like this.

By definition, all Wellness is new technologies. The only way to find out about it is through someone you know who has experience in this field. You meet your college classmate: “John, you look great! You are bursting with health – how did you manage to do that?” You come across someone's expertise in Wellness and learn that there is an entire Wellness industry with a ton of new products and services.

Of all the things I've ever done, the Wellness industry looks like the most promising right now.

The correct information about diet, nutrition, vitamins, minerals and supplements is almost completely contrary to everything we have heard from our medical professionals; for many of us, it goes against what we were raised on. There is so much inaccurate information out there, it's no wonder people can be skeptical. The only way to change their ideas or begin to receive new information is human contact.

This doesn't happen in one day. It may take three, four, five, six conversations with different people for you to change your mind. This is why Wellness, which is actually information that changes the way you think, works best in one-on-one interactive exchanges, i.e. modeled after network marketing.

Looking ahead, I see the Wellness industry reaching $1 trillion by 2010. I see huge opportunities for network marketing and its representatives. I see some network marketing companies at the forefront of this industry because they are ahead of the curve in providing new information.

I see a huge opportunity ahead because today it is the best way to introduce people to new products and services, both in the United States and around the world.

There are unlimited opportunities for network marketing companies to introduce consumers to the products and services of the Wellness industry. I also see great opportunities for successful online companies, especially those in the Wellness industry, related to the development of advanced technologies. Companies that are able to better meet the needs of their customers will be the most successful.

Wellness (from English well - good) is a joyful, harmonious, full-blooded life, based on a positive attitude and excellent well-being.
The emergence of a new class of consumers willing to pay for their health has proven to be a decisive factor in the growth of Wellness services.

This is a whole philosophy. The philosophy of prosperity in all areas of our lives - physical and spiritual, social and mental. The main core of the theory was the prevention and prevention of diseases and signs of aging, both external and internal, organic. The consumer niche was very quickly filled with various types of health complexes, from traditional gyms and classical massage sessions to exotic baths, spa resorts, fitness yoga, etc. A special place among methods of preventing aging and disease is occupied by dietary supplements and foods enriched with vitamins and minerals.

John David Mann and John Milton Fogg

The next $1 trillion industry will be the Wellness industry!

Wellness as a lifestyle: caring for a person’s physical and emotional well-being

A healthy lifestyle has gained incredible popularity among many people.

If earlier nightlife and other intoxicating substances were considered fashionable, now more and more people are striving to improve their health through sports and.

A style that combines not only caring for your physical body, but also your mood and emotional state is called wellness.

History of the Wellness direction

The world became aware of such a concept as Wellness in 1960. The first time this name was mentioned was by the American doctor Halbert Dani. He was the first to outline the basic concepts and essence of the new direction.

At first, only specialists in the field of beauty and health (doctors, SPA specialists, etc.) were interested in wellness. But over time, the new technique gained a large number of fans, which spread not only in the United States.

The man who influenced the popularity of wellness was himself a follower of the Wellness lifestyle. It was Paul Zane Pilzer, an American professor interested in longevity and health.

Pilser's books on Wellness have become world famous. In them, the author outlined all the advantages of this direction. In one of his books, the professor expressed his confidence in the success of wellness in the near future.

Pilzer was not mistaken. The two thousand years became the peak of passion for this area. The beauty and health industry has surpassed $1 trillion in revenue.

Every year the number of wellness followers is growing. Sports and proper nutrition, along with mental harmony, have become the daily norm for millions of people around the world.

Basic rules in the concept of Wellness direction

The word "Wellness" is borrowed from the English language. It comes from two words “be well”, which can be translated as “to feel good”.

The whole concept of wellness lies in these two words. To be happy and successful, you just need to feel good.

Wellness is not only about daily exercise, it is a way of life in which sports is one important component among many others.

In order to understand what wellness is, you need to start with changes in your life:

• introduce proper nutrition into your life;
• exercise regularly;
• quit all your bad habits;
• compose for yourself;
• take care of the development of the soul;
• avoid overwork;
• consume .

The difference between wellness and fitness

Wellness is often confused with fitness, but wellness and fitness are different concepts. Vegetarianism or the use of any dietary supplements are also often attributed to wellness.

But Wellness includes everything related to health and well-being. This is a comprehensive program that you need to stick to throughout your life.

Living by the principles of Wellness, it is impossible to get enough sleep for a week, eat quality food and do fitness, and then break down and drink 2 liters of alcohol, smoke a pack of cigarettes and snack on fatty fast food.

A person who wants to join the Wellness system must adopt a philosophy of direction, the concept of which includes the following points:

1. Life is on the move;
2. Intellectual development;
3. The ability to relax in time;
4. Taking care of your body;
5. Diet;
6. Mental and emotional development.

Movement refers to movement not only during sports, but also in everyday life. A person must avoid inertia and prefer active action to inaction. Those who do not develop their intellect will not be able to adhere to the wellness system.

It is very important to be able to abstract yourself from external stressful circumstances. Everything that reduces the level of stress in the body is also included in this point: eliminating lack of sleep, relaxing wellness spa techniques.

Spiritual life is an important component for any person. Physical health is inextricably linked with mental state. A person has a huge choice for developing his spiritual life.

What equipment will you need for a wellness workout?

Wellness machines are divided into two categories: demanding and completely passive. The second most fan-favorite wellness systems for women.

When using active exercise equipment, a person experiences physical activity, and when using passive exercise equipment, he rests and relaxes.

Each simulator is designed for a specific impact, and they all harmoniously complement the impact on a person.

Active wellness equipment

Active wellness equipment helps strengthen the muscle corset. Exercises require some physical effort.

The group of active simulators includes:

• Toned feet. The simulator has two parts: moving and static. While one holds the body in a supine position, the second performs exercises.
• Vibration platforms. Thanks to vibration, all muscles of the body contract with minimal stress.
• Hippo simulators. Such simulators imitate horse riding.

The essence of the simulators is not to burden the spine and joints, but at the same time train the muscles.

Active wellness equipment

Passive wellness equipment:

1. . With the help of special clothing, a wave effect is applied to the muscles.
2. Roller massagers. Massage and break up the subcutaneous layer of fat.
3. Massage chairs. Relaxation and relaxation without effort.
4. Infrared pants. Microwaves warm up the body and improve the functioning of the circulatory system.

Any busy person is unlikely to find the strength to lift weights after work or get up 2 hours earlier to jog.

Wellness machines are unique in that a tired person has the opportunity to relax on them, while losing extra pounds. Such simulators are the only opportunity for normal training for busy people.

Wellness – a system for long-lived people

If you look closely at the stories and stories of famous centenarians, you can find similarities with the wellness system in their biography and daily life.

When centenarians are asked to give advice to young people, they say that they need to be kinder and simpler, do at least some kind of sports, work hard, take care of their health and eat right.

What is this if not Wellness?

Conclusion

Wellness is a whole colorful world, it is different for everyone, because the philosophy of this system does not dictate strict rules to anyone that must be strictly followed.

How exactly to follow the concept of the system is chosen by the person himself. Neither his taste preferences, nor his choice of physical activity, nor his religious views matter.

Anything that leads to health and mental balance is suitable for those who want to adhere to a wellness system.

Video: All the secrets about Wellness

Being healthy is the most pressing goal today. That's why millions of people go to gyms, go on diets and try to get rid of bad habits. But to achieve what you strive for, you need to use all the chances and opportunities. And if health is your main goal, then it’s time to find out what wellness is. This is not just a technique, but a whole philosophy and way of life that allows you to most fully and effectively realize the idea of ​​being healthy.

To give a clear definition, wellness is a system of measures necessary to maintain health, longevity and beauty. It includes well-balanced physical training, spa treatments, proper nutrition, mental exercise, giving up bad habits, achieving a good mood, that is, everything that is called a healthy lifestyle.

Basic principles

The English word wellness, which can be literally translated into Russian as “feeling good,” became an independent term in 1959. It was then that the American physician Halbert Dunn added a new concept to the medical dictionary and developed the basic principles of a healthy lifestyle:

1. Physical exercise.
2. Mental activity.
3. The ability to relax.
4. Balanced diet.
5. Beauty.
6. Good mood.

This system, formulated by a specialist, gained recognition among American doctors, and then, thanks to many publications, among the general public. A few years later, the term, as well as a system of views on a healthy lifestyle and ways to achieve it, migrated to Europe. In Russia, the concept of wellness became famous in the 2000s. Thus, the view of physical and mental health is firmly rooted in the minds of people of the 21st century.

How to achieve physical and mental harmony?

The understanding that the basic need of a modern person is health has forced many manufacturers of goods and services to create something that will help achieve this goal. This is how a whole wellness industry arose, the leading representatives of which offer modern exercise equipment, the latest body care products, and professional methods for maintaining mental health.

To achieve good health, longevity and beauty, comprehensive measures are required. Wellness includes the following main activities:

• Fitness.
• Spa treatments.
• Proper nutrition.
• Maintaining a good mood.

Fitness is only part of wellness

Thus, to be healthy and beautiful, it is not enough just to go to the gym and do fitness. At the same time, you should take care of your body, eat right, and improve your consciousness. Wellness is therefore a broader concept than fitness, although exercise and movement undoubtedly play a vital role in it.

The wellness studio necessarily has in its arsenal a room with the latest exercise equipment, as well as rooms for health and relaxation procedures using the latest developments in the beauty industry.

The harmonious combination of active movement and relaxation is the main difference between wellness and the usual fitness routine. Considerable attention is paid to rehabilitation fitness. Its goal is not just muscle exercises for body shaping and weight loss, but also individually selected classes for people depending on their health index. Hypertension, brittle bones, coronary heart disease, etc. – this is not a reason to refuse to go to the gym. On the contrary, correctly selected exercises and exercise equipment in combination with other procedures and activities will significantly improve a person’s well-being and mood.

Proper alternation of movement with relaxation

To keep fit, two types of exercise equipment are used: active and passive. The wellness industry is constantly improving gym equipment, offering new designs. The table shows some of them, providing a gentle load on the joints and spine.

Table 1. Active wellness equipment.

View	Operating principle	Peculiarities
Tone tables	The static part fixes the body, the dynamic part allows you to put stress on the necessary muscles.	Metabolism in muscles and joints increases.
Vibration platforms	Reflex contraction and relaxation of muscles under the influence of vibration.	Gentle cardio load, 97% of muscles are simultaneously involved.
Balance platforms	By balancing, the muscles alternately tense and relax.	Improves ligament elasticity and coordination.
Mortgage trainers	Imitation of horse movement.	When maintaining balance, almost all muscle groups are involved in the work.
EMS simulators	Stimulation of muscle contraction using an electrode system.	Significant effect in a short period of time.

Movement, which is positioned as one of the principles of a healthy lifestyle, is, of course, not limited to working out on exercise machines. This also includes therapeutic exercises, walking, running, yoga, Pilates, swimming, and sports. It is important that such activities are feasible for the body, do not cause stress and bring pleasure. The main rule is not to overwork and be able to relax.

Special activities contribute to proper rest. Passive techniques are used for relaxing procedures, body and skin care.

Table 2. Passive wellness equipment.

View	Operating principle	Peculiarities
Vacuum	Impact on the skin by creating a vacuum.	Improves blood circulation, skin elasticity, eliminates cellulite.
Compression pants	Creating pressure on the body, stimulating lymph flow.	Improved metabolism.
Infrared cameras	Deep warming, promoting increased blood circulation.	Improving the mobility of joint joints, relieving tension and muscle pain.
Ultrasonic cavitator	Destruction of fat cells under the influence of ultrasound radiation.	Effective elimination of cellulite, skin tightening.
Belt platforms, massage chairs	Mechanical effect on the skin with a massage effect.	The ability to immediately influence large areas of the body, the effect in a short period of time.

The data provided is just a small example of the equipment and techniques that can be used. Active and passive workouts are necessarily complemented by spa treatments. Visiting solariums, salt caves, infrared saunas, mineral springs, hardening with a contrast shower, aromatherapy, mud therapy, inhalation and other pleasant wellness activities are only welcome to achieve harmony between body and soul.

One wellness club, of course, cannot offer all these services on its own. The main task of its specialists is to form a correct understanding of what needs to be done to improve physical well-being, maintain clarity of mind, and good mood. There is even wellness tourism, when travel lovers combine business with pleasure, visiting interesting places and receiving not only wonderful impressions of what they saw, but also those spa services and procedures that are not available, say, in their hometown.

Balanced nutrition as part of a wellness philosophy

What we eat every day has a huge impact on the state of all body functions and mood. Today, the principles of healthy eating have replaced the concept of diet. These principles do not require living within debilitating restrictions and exhausting yourself with numerous diets.

In wellness, a nutritional system is important, which is not prescribed for a certain period of time, but teaches you to choose and prepare foods correctly at all times. There are historically established diets characteristic of national cuisines, as well as the author’s developments of doctors. If the nutritional system is chosen correctly, it is easy to adhere to, it helps normalize and maintain weight without side effects or diseases. And this, in turn, in combination with fitness and other activities and procedures in the wellness system, promotes rejuvenation and beauty.

The basics of rational nutrition can be briefly formulated as follows:

1. The calorie content of food consumed must correspond to the energy expenditure of the body.
2. The chemical composition of food must satisfy the physiological needs of tissues and organs.
3. Maximum variety of nutrition so that the body can extract all the necessary components, including those that are not synthesized by its cells (for example, essential amino acids).
4. Optimal eating regimen: number of daily meals, regularity, sequence.

Following these principles when developing an individual nutrition system (on your own or with the help of a specialist) in itself promotes resistance to external adverse influences and improves immunity. In combination with other methods in the wellness system, this becomes a powerful factor in improving health.

Leading wellness companies have developed products whose benefits are scientifically proven. They can be used by anyone to feel better, whether it be to lose weight, get rid of illnesses, look younger or be stronger, regardless of age.

The industry that has taken over the world

Wellness can be called the concept of human well-being in all spheres of his existence: physical, spiritual, social. Every person wants to be healthy, live long, look young and enjoy life even in old age. That is why the health industry has become one of the most promising trends in the world, and the wellness club has become a popular place.

Internationally recognized economist Paul Zane Pilzer, who began studying wellness, is considered the founder of the “wellness” industry. This successful businessman, multimillionaire, professor and author of eight popular science books, estimates that the turnover of this sector of the economy is growing rapidly. From 2002 to 2007, it grew in the United States from $200 billion to $500 billion (an increase of 250%), and by 2020 this figure will exceed $1 trillion.

In conclusion, it can be noted that there are currently many fans of the concept of health all over the world, and there are more and more such people. It seems that an industry focused on giving people the opportunity to be healthy, beautiful and young will become one of the most successful sectors of the economy. And wellness supporters will be able to get what every person strives for, regardless of financial situation: health, beauty, youth, good mood.

Wellness as a striking phenomenon in modern life, as a movement that has covered almost the entire planet, could not remain for long outside the participation in this general direction of entrepreneurs in the field of providing wellness services and manufacturers of special equipment, special internal and external nutrition products, food supplements and vitamins. Moreover, it appeared in the 80s of the XX century wellness industry took such a rapid start that today the annual turnover of the new industry significantly exceeds half a billion dollars and is steadily approaching 1 trillion.

The huge turnover, according to wellness researchers, is due to both its own income and the “take” of those from the activities of two global giants – the fast-food industry and the pharmaceutical industry.

Thus, the Wellness industry is gradually but confidently taking over the hi-tech industry, which is still considered dominant throughout the world. And this is not surprising. The emergence of a new class of buyers, which emerged at the end of the last century, willing to pay for their good health, blooming appearance and good spirits, turned out to be the main reason for the growth of Wellness services.

At the crossroads of centuries, people suddenly clearly understood that in conditions of poor ecology, eternal haste, stress, technogenic transformations and other manifestations of human existence, it is not material goods (prestigious real estate, yachts, fancy cars, gold, etc.) that determine the joys of life, but - health. That is, what a person really needs and needs. A wellness concept lies precisely in this - in ensuring excellent well-being at all levels (physical, emotional, spiritual, etc.) through proper nutrition, moderate physical activity, various healing and rejuvenating procedures. The main core of the wellness philosophy is the prevention of disease and the prevention of external as well as internal (organic) signs of aging.

Just a few years ago, social status in society was determined mainly by the origin or availability of countless material wealth. Today is not the case. Today, the image of a beautiful and healthy person has gained enormous influence. It is he who guarantees success in life these days. Such people are more willing to be hired, they are more often appointed to high positions, and they are trusted more when it comes to responsible areas of work. Thus, Wellness can become an area for realizing your financial goals.

Experts are confident that in the new millennium the most enterprising people will be able to make billions of dollars. wellness industry(Wellness Industry), because it, like no other, meets the needs of most people in strengthening their health and slowing down the aging process. Today everyone understands that official medicine does not always find a solution to health problems, that the time has come to change your lifestyle, think about your diet, and give up bad habits. To do this in our time is quite simple - you should visit wellness centers, which are found in almost every city today.

Wellness services and products are perhaps the only sector of consumer spending that does not require much time to enjoy. Well, for example, you evaluate your spending on a car only when you drive it. Exquisite delicacies - during meals. Furniture - at the time of use. While the money you spend to feel better, look younger and happier gives results that you can enjoy every minute, every day. No matter where you are and what you do.

The modern wellness industry is a whole industry with a lot of fundamentally new products and services, and experts see it as the most promising among others.

Usually people take care of their health only after it deteriorates. A reactive approach to health is all about treating existing diseases and conditions. Unfortunately, traditional medicine is structured in such a way that doctors receive compensation only for treating the disease. Obviously, it is not profitable for doctors and pharmaceutical companies for people to be healthy; they are interested in regular consumers. It is beneficial for them that we live long, but at the same time get sick and buy medicine. Massive use of medications is a characteristic feature of modern society.

Currently, in the United States, almost 20 percent of gross national income is spent on health care. An English economist has calculated that with the current health care system, by 2065 the United States will spend 100 percent of its gross national income on treating the population.

Flawed medicine with rising costs, dubbed the “disease industry,” has given rise to the health industry, which offers a proactive approach to healthcare. It is known that 80 percent of all chronic diseases can be prevented and even reversed without the use of medications.

Wellness industry - evolution of healthcare

Unlike medicine, which focuses on treating disease, the wellness industry focuses on developing products to maintain and improve health. Today, there are proven things people can do to stay in good health, look younger, and feel strong even as they get older.

Recent years have been marked by a global economic downturn and disruptive geopolitical events, but the wellness economy continues to grow on a rapidly upward trajectory. Global Wellness Institute

The wellness industry is focused on people's needs for health and improvement. Wellness is aimed at preventing disease, promoting health and prolonging life. Enhancement focuses on improving personal appearance, well-being and.

The human body is a perfect system that has incredible self-healing potential. The wellness industry offers products and services designed to activate natural physiological mechanisms for maintaining health.

Wellness products are safer and often work better than medications, which can weaken the immune system and have negative side effects.

Traditional medicine requires a serious revision of its approaches to health towards the prevention of diseases and promotion of a healthy lifestyle. There is no doubt that wellness is the foundation of the healthcare system of the future.

Main segments of the health industry

The wellness industry is unique methods of health management, new opportunities for a healthy lifestyle, innovative products and services.

The health industry spans many sectors of the global economy, from food production to construction and tourism. The main segments of the wellness industry are:

• healthy eating;

• fitness and yoga;

• beauty and body care;

• health tourism;

• alternative medicine;

• wellness properties;

• corporate wellness.

Healthy eating: organic food, natural dietary supplements, including those that help reduce excess weight, kitchen utensils, diet planning services, healthy food restaurants.

Fitness and yoga: sportswear and shoes, fitness gadgets and sports equipment, health clubs, fitness and yoga centers, individual training.

Beauty and body care: natural products for body, skin and hair care, personal hygiene products, orthopedic products, spa services.

Health tourism: spa resorts - healing at thermal springs; thalasso resorts - healing with sea air, water and seafood; retreats are focused on relaxation, solitude, spiritual experience and unity with nature; sports resorts offer physical activity to improve health.

Alternative medicine: A variety of practices and products that are not usually considered part of traditional medicine, such as Ayurveda, Chinese medicine, naturopathy, Thai massage, herbal medicine, etc.

Corporate wellness: Programs, products, coaching and design services offered to businesses aimed at promoting workplace health, stress management, and productivity.

Wellness real estate: development of residential, hotel, resort, sports and mixed-use properties that integrates factors such as human, social and environmental health into building design.

Consumers, entrepreneurs, governments and employers will continue to invest in these sectors of the wellness industry due to a number of factors, including rising health conditions and an aging population, the emergence of a global middle class, and growing interest in...

The wellness economy is growing at nearly twice the rate of the global economy, so it's no surprise that companies are trying to adapt to rising demand.